A grant account that stops serving is not a mystery to be guessed at. Google says why, in the account, and the single most expensive mistake is to start fixing the thing you assume it was before reading the thing it says.
In order
- Read the notice. It names the policy. Everything after this depends on it being the right one.
- Find the cause rather than the instance. One disallowed keyword is rarely alone, and an account reinstated on a single fix tends to come back to the same place.
- Fix it, and write down what you changed and when. Whoever handles it next — including you in six months — needs the record more than they need the reasoning.
- Follow Google's own route for whatever the notice says. The route differs by policy and it changes; support.google.com/nonprofits is where it is current.
The usual causes, which is not the same as yours
Month-on-month click-through rate below the threshold; keywords the programme does not allow, including single-word and overly generic ones; conversion tracking that is missing or broken on an account that is required to have it; website policy problems; and the quiet one — a programme survey nobody answered.
That list is where to look. It is not a diagnosis, and this page cannot give you one: what applies to an account is in the account.
Nobody outside Google can tell you whether an account will be reinstated, or when. Fix what the notice names, follow the documented route, and treat anybody offering a timeline with suspicion.
Questions people ask
Should we delete everything and start again?
Almost never. It discards the record of what the account was doing, which is what makes the cause findable — and the new account usually inherits the same website and the same keyword habits.
How long does it take?
Google's to say. The part you control is how completely the cause was dealt with before asking.
Can we keep advertising meanwhile?
Not on the grant. Some organisations run a small paid account in the gap, which is a separate decision with its own budget and its own rules.